I was shocked when I found an item from Apple that appeared to be in one of those plastic blister packs. I absolutely hate these things — it seems I have to tear the cardboard apart to get the memory card or whatever out of the package, forever ruining it. For anything pricy or significant, I like to keep the original packaging around so I can still have it when I sell the item later on e-Bay 😉
Why would Apple do this?
Before I began to tear in to the cardboard, I flipped it over to see what I was up against. It appears Apple had a better way. On the back was a hole to get the item out with a piece of plastic covering it. There was a small tab on one end which made it easy to pull…
The plastic cover could be rolled back easily, or removed completely.
Someone at Apple knew the frustration with this, and designed a better way to do it. I was impressed by this.
Anyone who has experienced a high end restaurant, custom tailored suit, or luxury car already knows there are fine details you get at the higher end. I, myself, don’t really care. They never seem to be worth the extra money for the extra “goodness” you get. But with Apple, the bits of polish seem to be everywhere – from the boxes the products come in, to the interesting ways they design their booklets or even cable straps.
I don’t know what impressed me about this silly little plastic tab and made me want to write this article, but … it did.